Make yourself at home

Chapter 11: building a digital audience for news

You’ve created your blog. You tweet about it, you put on Facebook. You want people to read it. Not enough? You’re not having the traffic you wish you had? Mark Briggs is here to help you. And I am too.

  1. First, you need the measure your blog’s traffic. Who is reading your blog? What is the most popular content? You need to track everything you produce. Slideshows, posts, newsletter. Everything. Know what works for your readers, and what doesn’t.
  2. Set your goals. Establish benchmarks.
  3. Use a Web analytics to track your performance. Omniture, Hitbox, and Google Analytics are some examples of services available for that purpose.
  4. Know key data points, such as pageviews, visitors and unique visitors, engagement and referrers.

Heard of search engine optimization (SEO) before? Want your blog to be on top your the Google search? Here are some things to consider:

  • Grow audience with content and links. Briggs said content is king, and linking is queen! Linklink! (But make sure they make sense, and go somewhere)
  • Write effective Web headlines. Use key words that will lead readers to your page.
  • Use conversational language, and don’t be boring.

Now it’s time to use social media as distribution channels. Find your audience! Reach out! And happy blogging!

Posted by on March 8th, 2011 at 10:11 am and tagged , ,  | Comments & Trackbacks (0)

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